According to their site, "Idealist is a project of Action Without Borders, a nonprofit organization founded in 1995 with offices in the United States and Argentina. Idealist is an interactive site where people and organizations can exchange resources and ideas, locate opportunities and supporters, and take steps toward building a world where all people can lead free and dignified lives."
Essentially it's a nonprofit for nonprofits that we, here at FCF have not yet used much, but we have two reasons for including them here on VSV.
1. They offer a job posting service with sections specifically for nonprofits. Normally, fees are charged when posting a job, but for the rest of June 2008, nonprofits can post for free. Not wanting anyone to miss out on such an opportunity, we thought we should let you know.
2. Idealist.org provides a good example of effective use of video, and uses placement on their site equally effectively.
What can you learn from their video and placement?
They created a video for a specific promotion, their "June is Free" offer to nonprofits. It appears that a professional was working with them, but this could have been done without one. Make something short, clear and from the heart and you will get a targeted message across.
They simply used YouTube to host the video, then they embedded the video on their site. You can do this too - just read our "How-To" article" links.
They placed their video in a prime location on their website, and left some empty space around it so that it stands out and draws the eye. They also placed a title and description just above the embedded video to help people understand why they should watch the video.
So take a look, learn from their example, and maybe take advantage of the free job posting opportunity.